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5 Digital Marketing Strategies to Keep in Mind When Building Your Strategy

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  When it comes to building and executing a digital marketing strategy, it can be easy to get caught up in the details. There are so many different components to keep in mind that it’s easy to forget which marketing tactics are most important. With so much information out there on each tactic, it can be difficult to remember which ones have the biggest impact when it comes time to create a plan of attack. Fortunately, with some general guidelines as well as specific examples to keep in mind, keeping these 5 strategies top of mind will make your planning process much easier. Whether you’re new to marketing or simply looking for ways to improve your current strategy, these tips will help you build a stronger foundation from which you can execute an effective digital marketing strategy. Content Marketing Content marketing is the process of creating content (like blog posts, ebooks, videos, podcasts, etc.) for the express purpose of earning more leads and sales without the need for o...