5 Digital Marketing Strategies to Keep in Mind When Building Your Strategy

 

When it comes to building and executing a digital marketing strategy, it can be easy to get caught up in the details. There are so many different components to keep in mind that it’s easy to forget which marketing tactics are most important. With so much information out there on each tactic, it can be difficult to remember which ones have the biggest impact when it comes time to create a plan of attack. Fortunately, with some general guidelines as well as specific examples to keep in mind, keeping these 5 strategies top of mind will make your planning process much easier. Whether you’re new to marketing or simply looking for ways to improve your current strategy, these tips will help you build a stronger foundation from which you can execute an effective digital marketing strategy.

Content Marketing

Content marketing is the process of creating content (like blog posts, ebooks, videos, podcasts, etc.) for the express purpose of earning more leads and sales without the need for outbound sales techniques like cold calling or door-to-door sales. The trick to content marketing is finding a niche that your audience is interested in and catering your content to that specific audience. For example, if you run a Digital marketing agency nyc, you might create a blog post about “how to choose a marketing agency.” The goal is to build enough trust with your audience that they’re interested in working with you, but not so much that they are ready to buy from you just yet. When it comes to building your digital marketing strategy, content marketing should be one of the first things on your list. It’s a tactic that can be used for everything from building backlinks to your website to generating leads and sales to increasing brand awareness.

Google Adwords

Google Adwords is an advertising platform used by millions of businesses to drive traffic to their website and increase brand awareness. It’s one of the most trusted and widely used digital marketing strategies. With Adwords, you choose a few keywords related to your business, your product, or service, and then create an ad around those keywords and what your business can do for the customer. Then, Google shows your ad in a section at the top of their search engine results page. When a user types in one of the keywords you’ve chosen, your ad will show up. A great benefit of Google Adwords is that you only pay when someone clicks on your ad. It’s a cost-per-click advertising system, and it’s a great way to effectively drive traffic to your site without paying a ton of money upfront.

Video Marketing 

Video marketing is quickly becoming a staple of digital marketing. It’s a tactic that has been shown to increase engagement, drive leads, and even boost conversion rates. One way that video marketing can be extremely helpful for marketing your business is by leveraging the power of influencers. If you partner with an influencer who’s also in your niche, you can create a video that is both helpful to your potential customers and beneficial for your business. By creating a video that is useful, relevant, and interesting to your target audience, you’re more likely to drive brand awareness and generate leads. It’s one of the most effective ways to build trust with potential customers, and it’s something that they can’t ignore. 

Email Marketing

Email marketing is something that almost every business uses as part of its digital marketing strategy. With email marketing, you create a series of emails that you send to your list of potential leads and/or customers. These emails can include anything from new product offerings to special sales and deals to helpful content designed to solve customers’ problems and make their lives easier. An important thing to keep in mind when creating your email marketing campaign is to only send emails to the people who have permitted you to do so. You don’t want to spam your customers or potential customers. Instead, you want to build relationships with them. With the right email marketing strategy, you can not only drive leads and sales to your website but also create brand authority and drive more traffic to your site in the process.

Social Media Advertising

Social media advertising is a relatively new form of digital marketing, but it’s become incredibly effective at driving leads and sales for businesses. With social media ads, you create an ad that shows up in people’s feeds. It can be placed on any of the top social media sites (Facebook, Instagram, Twitter, etc.). Ads on social media are usually much less expensive than other forms of digital marketing. Because social media is such a visual medium, it’s important to create ads that include images. It’s also important to make sure that your ads are engaging and compelling enough that people click on them. 

Real-time marketing

Real-time marketing is the process of engaging with your audience and building a relationship with them regularly, in real-time. The best way to take part in real-time marketing is to participate in relevant social media discussions. By creating a presence on social media and engaging with your audience, you’ll not only learn more about your customers but also develop a rapport with them as well. By participating in real-time marketing, you’ll not only be able to engage with potential leads and drive sales but you’ll also be able to do it in a way that feels genuine and sincere. Because real-time marketing happens at the moment, it’s important to stay on top of the most relevant social media platforms so that you can respond to customers and engage with your audience as quickly as possible.

Conclusion

Creating a successful digital marketing strategy is something that not only requires a lot of effort but also a lot of patience. Not every strategy works for every business. It’s important to test out different digital marketing tactics and see which ones work best for your specific situation. One certain thing, however, is that the best digital marketing strategies include a combination of several different tactics. When you keep these 5 strategies top of mind as you build your strategy, you’ll be able to create a much stronger foundation from which you can launch your marketing efforts.